Semrush Review: Best All-in-One SEO Tool For Research And Analysis

Semrush is a versatile all-in-one marketing tool that helps to find keywords to use for blogs, backlinks. competitors analysis, and many more, In this review, we’ll explain the features of Semrush to help you decide if it’s the tool you need for your project.

What is Semrush?

Semrush is an all-in-one marketing tool that allows you to research and analyze the most important elements of your online business, including SEO, advertising, social media and content marketing.

Specifically, you can perform keyword analysis, competitive analysis, SEO management, rank tracking, social media management, link building, content marketing analysis, PPC advertising analysis, and more.

Semrush is a popular tool with a huge database and many users all over the world.

Semrush Pros and Cons

These are the strengths and weaknesses of Semrush from my point of view as a indian user. After reviewing the pros and cons, see the specific features of Semrush in the next section.

Advantages of Semrush

• Amount of Data-The amount of data for SEO and PPC advertising is one of the highest in the world.
• Feature Rich -Compared to competing tools such as Ahrefs and Moz, there are many features that other competing tools do not have, such as social media management and brand monitoring.
• Specific advice -The audit function of the website clearly points out the measures that should be taken concretely.
• Innovative Features -Semrush prefers to add features not found in other competing tools. For example, you can send an email for link building from within Semrush’s interface.
• Number of Report Requests — Compared to competing tools, Semrush can request more reports per day.
• Data Representation Method -The interface is logically structured, and we devise ways to graph and understand the data.
• Free Trial -You can try a paid plan for 7 days for free.

Disadvantages of Semrush

• Learning Time -With so many tools and options, it takes time to understand how to use each tool and what the data means.
• Search engine is Google only -The search engine data provided by Semrush is basically Google only. Ahrefs covers a great deal of search engine data, including YouTube and Amazon.
• Add-on Pricing -Some features are only available with additional purchases of add-ons. Some add-ons cost more than $200 a month, which feels expensive.
• Data Accuracy- Compared to Ahrefs, you may be skeptical about the accuracy of organic traffic estimates, keyword difficulty scores, and so on. It seems that many of his SEO experts overseas also point out the same.
• Keyword Analysis Details — If you want to dig deeper into your keywords, Ahrefs gives you more data.
• Click-heavy UI -Because of its versatility, it takes 3-5 clicks to get to the tool you need.
• Features not covered by india-Brand Monitoring features are not available as they are not covered by india. It’s a great tool to notify you when a brand is mentioned, but as of April 2022 india is out of service.

Features of Semrush

Semrush offers the core toolkits for SEO , local SEO , advertising , social media , content marketing , Trend and more. We will explain the features of each tool. (Duplicate tools are omitted.)

1. SEO toolkit
2. Local SEO toolkit
3. Advertising toolkit
4. Social media toolkit
5. Content Marketing Toolkit
6. Trends toolkit
7. Other features

Note that the Semrush interface is laid out to access the features on the right by selecting the options menu on the left.

The interface is designed to be intuitive to use. However, to get the most out of it, you should use it on your desktop, not your mobile device.

1. SEO toolkit

The SEO toolkit provides tools for “Competition Research“, “Keyword Analysis“, “LINK BUILDING“, and “ON PAGE & TECH SEO“.

Competitive investigation

Competitive Research is a tool for analyzing SEO trends on competing sites, including domain overviews, Traffic Analytics, organic search analysis, keyword gaps, and backlink gaps.

Domain overview

A domain overview can help you understand the status of your website’s SEO and PPC marketing in Google Search.

Click each section for organic search traffic, paid search traffic, backlinks, etc. to see a more detailed report page.

The data is visualized with colorful graphs and devised to make it easier to understand.

Traffic Analytics

Traffic Analytics gives you detailed information about the traffic your website is getting (directly, search, social media, paid listings). Specifically, data such as sessions, unique users, average time spent, and bounce rate.

Organic Search Analysis

Organic search analytics can give you information about the traffic and keywords that your website gets from Google search. Specifically, organic search keywords, traffic, search ranking fluctuations, and so on.

Keyword gap

Keyword gaps allow you to compare keywords ranked in Google Search with competing sites. You can discover undeveloped keywords by comparing your site with the keywords ranked by competing sites.

Backlink gap

Backlink gaps allow you to analyze and compare backlinks (backlinks) from competing sites to find opportunities to acquire backlinks.

2. Local SEO toolkit

Local SEO offers tools for Listing Management, Position Tracking, Site Audit, and On Page SEO Checker. These are basically the same as his SEO toolkit mentioned above.

Position Tracking

Position Tracking is a so-called rank tracker. You can track your keyword’s ranking in Google Search by entering your website and keywords.

3. Advertising toolkit

The Advertising Toolkit provides tools related to Google Ads (PPC Advertising) such as Market Analysis, Keyword Analysis, Advertising Tracking, and SOCIAL MEDIA ADS.

Market analysis

Market Analysis is a tool for analyzing Google Ads strategies of competing sites, such as listing ads analysis and PLA analysis.

Listing Advertising Analysis

Search Ads Analysis provides information related to Google’s paid search ads by searching any domain. You can look at the ad strategies of competing sites, such as keywords, traffic through ads, ad position, landing page URLs, and ad copies.

PLA analysis

The PLA analysis displays PLA keywords and search rankings when you search for any domain. PLA (Product Listing Ads) is a product list advertisement (Google advertisement) that can display product names, product images, prices, site names, etc.

PPC Keyword Tool

The PPC Keyword Tool can manage keywords for PPC advertising. You can add keywords from your Semrush search to the list. You can compare search volume, CPC, competitiveness and more.

4. Social media toolkit

The Social Media Toolkit provides tools for managing and analyzing social media such as Social Media Poster, Social Media Tracker, and Social Media Analytics.

 Social Media Poster

Social Media Poster can post to each SNS from within Semrush’s interface by connecting to a social media account. It supports Twitter, Facebook, Instagram, Pinterest, LinkedIn, and Google My Business.

For example, you can create a post within the interface by connecting your Twitter account to Semrush. In addition to posting immediately, there are options such as scheduled posting and regular posting. You can manage the posted content systematically.

5. Content Marketing Toolkit

The Content Marketing Toolkit provides tools for optimizing content, such as Topic Research and Post Tracking.

Please note that the Content Marketing Toolkit is available only if you have a “Guru” plan or above, but you can use a 7-day free trial.

Topic Research

Topic Research will display the most relevant subtopics as you enter the topic. It’s a better feature for content marketing than SEO.

SEO Writing Assistant

The SEO Writing Assistant analyzes your content and gives you advice on readability and SEO. It can also analyze the text of WordPress and Google Docs to help you create SEO-friendly content.

6. Trends toolkit

The Trends toolkit provides useful tools for market and competitive analysis, such as Market Explorer and EyeOn.

7. Other functions

Semrush provides tools with multiple sub-features in addition to the core toolkit.

Semrush rank

The Semrush rank is a unique ranking of domains that get Google search (including organic and advertising) traffic.

Semrush customer support

Semrush provides customer support through three channels: phone, email and live chat. The phone number is displayed in the footer of the website.

Email and live chat are available from the help box at the bottom right of each page.

Semrush Price

There are three Semrush pricing plans : Pro, Guru, and Business.

• Pro -For individuals and small teams
• Guru —For SEO consultants and small agencies
• Business -For large companies and agencies

Except for SEO consultants and agencies, Pro is the basic plan. Semrush’s Pro plan costs around $ 100 a month, about the same as Ahrefs and Moz.

In addition to the basic charge, there are some functions that cannot be used without purchasing an add-on. Local SEO Lising Management, Semrush .Trends, Agency Growth Kits and more will need to be purchased additionally.

Summary

The final conclusions and FAQ of the Semrush review in 2022. (If you have any questions, feel free to use the comments section!)

Is Semrush worth the price?

• I find Semrush’s SEO and PPC data very valuable. 
• Also, considering the features of Semrush, the introduction of Semrush eliminates the need to purchase tools such as the following, so you can pay for it by itself. 
• For example, his Accuranker rank tracker costs over $100 a month.

How often does Semrush update the data?

Keyword data is updated daily, weekly, and monthly, depending on popularity. 
Position tracking is updated every 24 hours.

What are the alternatives to Semrush?

Semrush’s closest competitor is Ahrefs. 
Moz and Majestic are also considered alternatives, but they are currently in the dust.

Is Semrush available for free?

You can open a Semrush account for free. 
Also, if you register a credit card, you can use the functions of the paid plan for 7 days for free.