How to Create Dofollow/NoFollow Links in Your WordPress Website

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The topic of nofollow and dofollow links may seem straightforward, but it is crucial to understand their importance. Properly implementing these link options can significantly improve your chances of ranking high on Google search results. Despite their simplicity, nofollow and dofollow links play a vital role in the success of your website.

What is DoFollow and Nofollow links?

The difference between nofollow and dofollow links is an important concept to understand in SEO.

Nofollow links are those that have an HTML attribute that tells search engines like Google to ignore the “SEO value” of certain links. In simpler terms, nofollow links prevent Google from following or counting the value of those links. These links are typically used for links that are considered “bad,” such as links from low-quality or spammy websites or links in the comments section.

On the other hand, dofollow links are the default type of link and do not have the nofollow attribute. These links signal to Google that the link should be followed and counted for SEO value. Dofollow links are often embedded within targeted keywords to strengthen the content’s SEO.

You can check if a link is dofollow or nofollow by looking at the code of the website. To change a dofollow link to a nofollow link, you can simply add the variable “ref=”nofollow”” to the link. This variable tells Google Bot not to crawl or record the listed links. However, if a visitor clicks on the link, they will still be directed to the destination site.

In short, there are several benefits of configuring between dofollow and nofollow.

There are several advantages to dofollow links when applied to websites.

  1. Links on the website can become backlinks.
  2. The website’s pagerank will rise because visitors continue to increase through good search engine rankings.

While the lack of dofollow links like.

  1. The number of spam comments that enter comments or comments that are not in accordance with the topic of discussion.
  2. Too many links can cause Google to penalize your website.

Although rarely used, nofollow is used for various things, such as:

  1. Maintain SEO quality in search engines.
  2. Minimize spam comments.
  3. Links become more stable and Google will easily follow suit.

But of course there are drawbacks to using this link option, which is that it doesn’t have an effect (SEO value) on the destination link.

In general, both dofollow and nofollow have their place. Most website users or managers usually use nofollow or do follow in their website content. The goal is none other than to increase SEO value and make it easier for visitors who visit it and Google Bot to crawl.

You might think that making dofollow or nofollow links in WordPress is complicated, but it’s not.

We will explain how to easily create dofollow and nofollow links, either through the WordPress editor or by using a plugin.

  • Added Dofollow

When adding a link in the content, the link is automatically dofollow. To create dofollow links follow the guide below:

  1. First, highlight the words/text in wordpress block options that you want to add nofollow links to and dofollow links to. Then hover over the Gutenberg block editor and click the icon as shown below or press CTRL+k.
  2. Copy the URL and paste it into the box that appears.
nofollow links
  • Creating Nofollow Using the WordPress Editor

Adding nofollow links is similar to dofollow, except that there are a few additional steps. So first follow the three steps to create a dofollow link then follow the steps below to change nofollow to dofollow.

  1. Click the icon ( ⋮ ) at the top of the block then select ‘Edit as HTML’.
wordpress nofollow links
  • Making Nofollow Using Plugins

If you frequently need nofollow links, or if you need the nofollow attribute automatically added to certain types of links (such as comments on blogs), the Ultimate Nofollow plugin is the plugin for you to try. This plugin provides an easy solution for managing various kinds of nofollow links in WordPress. In addition there are several advantages of this plugin:

Read Also: Rank Math SEO Review: A Good SEO Plugin for Even WordPress Beginners

  1. Added a nofollow checkbox to the regular WordPress ‘insert link’ view.
  2. Automatically applies nofollow to all links.
  3. Gives you a wide choice of nofollow shortcodes.

The plugin is already available in the WordPress repository so you can directly install it via “Dashboard » Plugin » Add New” .

nofollow link plugin

After you install it, you just need to add the link as usual. But when you enter the settings section, you don’t need to add it manually using a shortcode because there will be a display like the one below.

All you have to do is click ‘Add rel=”nofollow” into the link. The difference with the previous method is the convenience in adding lines of the nofollow rail script without having to look for the lines of code one by one.

The number of spam comments that go into comments or comments that are not in accordance with the topic of discussion is of course annoying. So you should set the link in the comments column to nofollow. If you want to automatically nofollow all links in blog comments, access “Settings » Nofollow” in the WordPress dashboard.

Then tick in the box to apply nofollow to all links in the comments. Then click “Save Changes” to save it.


In summary, the main difference between nofollow and dofollow links is that nofollow links are ignored by search engines while dofollow links are followed and counted for SEO value. It’s crucial to use the appropriate type of link to ensure the best SEO results for your website.

Creating dofollow links and nofollow rails is very necessary. Especially if you want to fight spam which often harms websites. Even using and placing dofollow and nofollow links properly can improve the SEO quality of the website.

For those of you who don’t want the hassle of setting up dofollow and nofollow links, there are several WordPress plugins that provide them. So you just have to install it to use it.

If you still have questions about dofollow and nofollow links, please fill out the comment form below. You can also subscribe to get the latest information regarding technology and business from us. We hope our article was useful for you!

Kundan Kelwa

Hello my name is Kundan Kelwa and I live in Tejaji Nagar area Indore, I love blogging and content writing, it helps me in my career as well as my hobby.

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